John Gerdy

Rethinking College Football as a Branding Element

univ. branding Note: This essay appeared in the November 2015 issue of University Business . One of the primary justifications universities use for sponsoring football programs is that they serve as the “front porch” of the institution. Given the popularity and the intense and intense media coverage of the games, players and coaches, it is […]

Rethinking College Football as a Branding Element Read More »

Artists, Athletes and Governing Boards: Who Plays and Who Wins?

The following essay appeared in the October/November 2015 issue of Trusteeship. It is well past time that America had an open, honest discussion about the role of football in our nation in the 21st century. Higher education should foster that discussion, and college and university board members should drive and direct it. For more than

Artists, Athletes and Governing Boards: Who Plays and Who Wins? Read More »

Football and the Institution’s Brand

Note: The following article was published in Trusteeship magazine on October 13, 2015: In the September/October issue of Trusteeship, John Gerdy, a former all-American basketball player who served as associate commissioner of the Southeastern Conference, asks, “Artists, Athletes, and Governing Boards: Who Plays and Who Wins?”  Below is an exceprt that focuses on institutional branding

Football and the Institution’s Brand Read More »

Let’s Talk About Sports’ Role in Our High Schools

hs-sports-2 On August 8, 2015, the Editorial board of the Lancaster (PA) Newspapers (LNP) printed an essay (“On stress and high school sports”) that called for a community-wide discussion of the role of sports in our high schools. In strong and direct terms, the board raised some very important, fundamental and long overdue questions regarding

Let’s Talk About Sports’ Role in Our High Schools Read More »

Women’s Sports Grow More Popular, But Their Real Value Isn’t Commercial

This essay was published in the July 19, 2015 edition of the Lancaster (PA) Sunday News We’re two weeks removed from the World Cup victory of the U.S. Women’s National Team, and a week past the 2015 U.S. Women’s Open in Lancaster. In both tournaments, the competition was compelling and the brilliance of these world-class

Women’s Sports Grow More Popular, But Their Real Value Isn’t Commercial Read More »

Reinstating UAB Football – An Opportunity Lost

In an article published in the December 6, 2015 edition of The Birmingham (AL) News, I praised the University of Alabama – Birmingham’s board and leadership team for recognizing the fact that competitive and financial realities change and for responding to those changes by discontinuing their football program. I wrote that schools that refuse to

Reinstating UAB Football – An Opportunity Lost Read More »

Scroll to Top